Social Media Business Strategist

About the role

Optomi, in partnership with a leading entertainment and streaming service provider, is looking for a Paid Social Manager. The Paid Social Manager will lead the strategy and execution of paid social campaigns to drive subscriber growth for streaming services. This role is crucial for optimizing performance across major social platforms and managing media budgets effectively. What the right candidate will enjoy: Leading innovative, data-driven marketing strategies Collaborating with internal teams and external agencies Developing and implementing testing roadmaps What type of experience does the right candidate have: Expertise in paid social media platforms like Meta, TikTok, and Snapchat Experience managing significant media budgets Strong analytical skills for campaign performance evaluation What the responsibilities are of the right candidate: Oversee paid social strategy and execution Manage agency partners and internal teams Develop integrated acquisition strategies